Our friend Kini Schoop has packed a lot of communications careers into the past two decades—moving from a large global agency to A-list nonprofits to private sector start-ups. She’s gained significant knowledge along the way and was kind enough to share some of it with the Minerva team. Now the director of PR at the animal health company Covetrus, Kini told us about what it’s like to move across sectors, how…
Industry Insights
Minerva Strategies By Malia Mackey— Minerva Strategies recently spoke to two committed Yang supporters, Hannah Won and Trevor Russell. Hannah went to Grinnell, Iowa to canvass for Yang ahead of the caucus, and Trevor is deeply embedded in the Yang network, active on social media, and happy to share his enthusiasm with everyone he encounters. In a series of posts throughout the…
Edith Asibey is the principal of Asibey Consulting, a group that helps mission-driven organizations get audiences involved in their causes. Edith and her colleagues specialize in behavior design, digital engagement, advocacy, communication strategy, and continuous evaluation. She is a longtime friend of Minerva and one of the smartest in the field. Edith shared advice for communicators who…
By Sara Veltkamp, Minerva Goddess in the East— At Minerva, we often conduct workshops for small or grassroots organizations that could benefit from communication support but do not have the budget to hire staff or external help. I recently prepared and conducted a workshop for Pakistani activists visiting the U.S. through the organization Networks…
Sara Veltkamp By Sara Veltkamp, Minerva Strategies — I recently conducted an experiment: I went without reading the news for a month. For a person who works in public relations, this is a big deal. I was helped by being in Vietnam and digitally disconnected. I’d left my laptop at home, and any news I passively saw…
By Catherine Salgado, Minerva Strategies How often are you forced to question your identity? I recently took a trip to Orcas Island for the first time with my family. As we were waiting for a ferry, I exchanged small talk with a stranger in the bathroom. As she was leaving, she looked at me and…
Brad Kahn is the founder of Groundwork Strategies, a communications firm that advances solutions for challenges facing our climate, cities, and forests. We’re big fans of Brad because he’s a great communicator who is in deep on an incredibly important issue, and he’s whip-smart and refreshingly low key about it. Until recently, he shared an…
By Jordan Kercheval, Minerva Intern — Annie Alley is a partner at Firmani + Associates (F+A), a Seattle-based communications and public relations firm. She’s a graduate of Washington State University, long-time friend of Minerva Strategies, and one of the most vibrant and smart communication professionals we know. She also works closely with our friends at Dignity Period, a nonprofit organization that provides…
By Joy Portella This month Jeff Bezos announced that former Amazon Vice President Mike George would lead his Day 1 Academies Fund, part of a $2 billion effort to improve education and help homeless families. This is an important step in Bezos’ long-overdue maturation as a philanthropist. On one level, I’m happy to…
Joy Portella The Minerva team partners with a network of global professionals to reach media and influencers in 30+ countries. This year we’ve worked with our partner Bashir Mraish based in Amman, Jordan who heads up his own communications consulting firm Bashir Mraish Consultancy. Minerva wanted to find out what it’s like to operate communications in complex…