How to Be a Good Communicator: in Conversation with Annie Alley

By Jordan Kercheval, Minerva Intern —   Annie Alley is a partner at Firmani + Associates (F+A), a Seattle-based communications and public relations firm. She’s a graduate of Washington State University, long-time friend of Minerva Strategies, and one of the most vibrant and smart communication professionals we know. She also works closely with our friends at Dignity Period, a nonprofit organization that provides…

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Conflict Zone Communications – In Conversation With Bashir Mraish

The Minerva team partners with a network of global professionals to reach media and influencers in 30+ countries. This year we’ve worked with our partner Bashir Mraish based in Amman, Jordan who heads up his own communications consulting firm Bashir Mraish Consultancy. Minerva wanted to find out what it’s like to operate communications in complex…

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How to Lean in to Challenges – in Conversation with Tavia Rhodes

  Tavia Rhodes is the Director of Development with long-time Minerva client Evergreen Treatment Services, a network of medication-assisted treatment clinics in Washington that provide treatment for opioid addiction. Tavia has held a number of development positions, including running her own development consulting business for three years prior to joining the ETS team. Sara Veltkamp…

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Stop Helping

By Sara Veltkamp, Minerva Strategies —   I love a lot of things about the nonprofit sector. I love our humility, hunger for collaboration, and desire to make the world a better place.   But I hate how much we help.   Everywhere you turn – in brochures, websites, at events – you will see…

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4 Pointers To Improve Your Pitch: How To Get Your Story in the News

by Johnny Merolla   At Minerva Strategies we often reach out to media on a wide variety of topics that matter to our clients – ranging from water and sanitation issues in Bolivia to universal health coverage in Indonesia to the opioid crisis in Seattle.   Landing stories can be difficult for small organizations that…

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How To Ensure Your Work Doesn’t Sit on a Shelf and Collect Dust

IN CONVERSATION WITH HALLIE GOERTZ   Hallie Goertz is the communications manager for the Digital Health team at PATH, one of Seattle’s most innovative and accomplished global health organizations. Maybe you’ve heard about the female condom? Or the latest polio vaccine? Or new ways to supply clean water to resource-poor countries? These are all PATH…

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5 Things Nonprofit Communicators Should Stop Doing This Year

by Sara Veltkamp   Sometimes it’s hard to say no. Especially if the request comes from a boss, good friend, or family member. But every firmly stated “no” makes room for a “yes!”   Inspired by this article in Fast Company that describes how “anti-resolutions” are more effective than resolutions, and following my “The New…

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