What We Do

We know how to define key audiences and what actions you want them to take. Minerva helps clients sort through the many available strategies, platforms, and tactics to inspire people to act.

We have deep experience working with local, regional, and national media. The Minerva team is strategic about researching and pitching reporters to increase the likelihood of positive coverage. We also write and place opinion pieces.

Whether it’s a top-tier media article, a long-format policy report, or a brief tweet, we understand how to create and repackage quality content to leverage across communication channels. 

When and how content is delivered can determine if people take action—or keep sitting on their couches. We work hard to determine the optimal communication platforms to deliver top-notch content to our clients’ key audiences.

Minerva closely collaborates with our clients to ensure that deliverables are what they need, want, and expect. We work with our clients to overcome knotty project challenges, suggest new ideas that lead to breakthroughs, and shift strategies to take advantage of unforeseen opportunities. 

Traditional storytelling about the Global South and marginalized communities can contribute to harmful narratives that help to perpetuate inequitable systems of power. We strive to bring in people who can add perspective to our work and collaborate with clients who embrace equitable practices and processes. We accurately portray difficult issues without tokenizing or minimizing the people impacted by them, and we work to root out our biases and conditioned ways of thinking.

We have conceptualized and facilitated workshops, trainings, and virtual events for numerous clients. The Minerva team encourages people who process information in different ways to contribute to conversations, learn novel skills, share their experiences, and interact with new ideas. This process opens pathways to creative solutions and ways forward.