What We Do

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OVERVIEW

Communicate for Good

Without smart, action-oriented communications, even organizations doing excellent work may not achieve their goals. Effective communication provides a vision of the world you are trying to create and lays the groundwork for transformational change. This isn’t just our job — it’s our passion.

Make the Complex Compelling

We bring clients’ stories to life through compelling messaging and visuals

Create Bespoke Communications

Minerva helps clients sort through the many available strategies, platforms, and tactics to inspire people to act

Combine Brilliant Strategy with On-Point Execution

Minerva closely collaborates with our clients to ensure that deliverables are what they need, want, and expect

OUR SERVICES

Create Change with Smart Communications

Minerva Strategies offers our clients a high-value combination of strategic thinking and effective execution.

Message Development

We bring clients’ stories to life through compelling messaging and visuals. We tell the stories of organizations in ways that resonate with a range of audiences including donors, media, policymakers, and the general public.

Audience & Channel Identification

We know how to define key audiences and what actions you want them to take. Minerva helps clients sort through the many available strategies, platforms, and tactics to inspire people to act.

Media Relations

We have deep experience working with local, regional, and national media. The Minerva team is strategic about researching and pitching reporters to increase the likelihood of positive coverage. We also write and place opinion pieces.

Content Creation

Whether it’s a top-tier media article, a long-format policy report, or a brief tweet, we understand how to create and repackage quality content to leverage across communication channels. 

Content Dissemination

When and how content is delivered can determine if people take action—or keep sitting on their couches. We work hard to determine the optimal communication platforms to deliver top-notch content to our clients’ key audiences.

Collaboration

Minerva closely collaborates with our clients to ensure that deliverables are what they need, want, and expect. We work with our clients to overcome knotty project challenges, suggest new ideas that lead to breakthroughs, and shift strategies to take advantage of unforeseen opportunities. 

Equitable Storytelling

Traditional storytelling about the Global South and marginalized communities can contribute to harmful narratives that help to perpetuate inequitable systems of power. We strive to bring in people who can add perspective to our work and collaborate with clients who embrace equitable practices and processes. We accurately portray difficult issues without tokenizing or minimizing the people impacted by them, and we work to root out our biases and conditioned ways of thinking.

Facilitation

We have conceptualized and facilitated workshops, trainings, and virtual events for numerous clients. The Minerva team encourages people who process information in different ways to contribute to conversations, learn novel skills, share their experiences, and interact with new ideas. This process opens pathways to creative solutions and ways forward.

CASE STUDIES

How We Work

Read case studies about our partnerships with organizations that see opportunities instead of intractable problems and are bold enough to try new solutions. From global networks to small-and-mighty operations, our clients are the bravest and best people we know.