OVERVIEW
Communicate for Good
Without smart, action-oriented communications, even organizations doing excellent work may not achieve their goals. Effective communication provides a vision of the world you are trying to create and lays the groundwork for transformational change. This isn’t just our job — it’s our passion.
OUR SERVICES
Create Change with Smart Communications
Minerva Strategies offers our clients a high-value combination of strategic thinking and effective execution.
Message Development
We bring clients’ stories to life through compelling messaging and visuals. We tell the stories of organizations in ways that resonate with a range of audiences including donors, media, policymakers, and the general public.
Audience & Channel Identification
We know how to define key audiences and what actions you want them to take. Minerva helps clients sort through the many available strategies, platforms, and tactics to inspire people to act.
Media Relations
We have deep experience working with local, regional, and national media. The Minerva team is strategic about researching and pitching reporters to increase the likelihood of positive coverage. We also write and place opinion pieces.
Content Creation
Whether it’s a top-tier media article, a long-format policy report, or a brief tweet, we understand how to create and repackage quality content to leverage across communication channels.
Content Dissemination
When and how content is delivered can determine if people take action—or keep sitting on their couches. We work hard to determine the optimal communication platforms to deliver top-notch content to our clients’ key audiences.
Collaboration
Minerva closely collaborates with our clients to ensure that deliverables are what they need, want, and expect. We work with our clients to overcome knotty project challenges, suggest new ideas that lead to breakthroughs, and shift strategies to take advantage of unforeseen opportunities.
Equitable Storytelling
Traditional storytelling about the Global South and marginalized communities can contribute to harmful narratives that help to perpetuate inequitable systems of power. We strive to bring in people who can add perspective to our work and collaborate with clients who embrace equitable practices and processes. We accurately portray difficult issues without tokenizing or minimizing the people impacted by them, and we work to root out our biases and conditioned ways of thinking.
Facilitation
We have conceptualized and facilitated workshops, trainings, and virtual events for numerous clients. The Minerva team encourages people who process information in different ways to contribute to conversations, learn novel skills, share their experiences, and interact with new ideas. This process opens pathways to creative solutions and ways forward.
CASE STUDIES
How We Work
Read case studies about our partnerships with organizations that see opportunities instead of intractable problems and are bold enough to try new solutions. From global networks to small-and-mighty operations, our clients are the bravest and best people we know.
Edward W. Hazen Foundation
Lessons Learned from Putting Grantees First
Seattle Children's
Telling the Stories of Equity and Anti-Racism in Healthcare
Evergreen Impact Housing Fund
Spreading the Word About an Affordable Housing Success
Edward W. Hazen Foundation
Calling for Equitable Immigration Reform as a Mental Health Solution
ALIMA
Building Awareness of Innovations to Treat Malnutrition
Seattle Foundation
Fund for Inclusive Recovery
Seattle Girls' School
Celebrating 20 Years of Building Courageous Leaders
Ballard Food Bank
Communicating for a New Home
The Stability Network