Throughout my time at Minerva Strategies, I’ve had the privilege of serving many wonderful clients across the social impact sector in global health, philanthropy, and more. Some client engagements are just a few months, and others span several years. But no duration holds a candle against Evergreen Treatment Services (ETS), whom Minerva has worked with…
The Goddess Speaks
Caroline Hall Missed our latest newsletter? Subscribe at the bottom of the page to get news from Minerva straight to your inbox! How are you filling the ocean? Dear Reader, Let’s face it folks: Things are not getting easier. Against a backdrop of national leadership that is inept, pugnacious, and cruel, Minerva and our clients are making…
Joy Portella At Minerva Strategies, we are honored to work with incredibly talented partners who augment the work we do with our clients. I had the privilege of speaking with M. Lopez, founder and lead website designer for Howle Creative, a Seattle-based web design studio specializing in custom WordPress and Squarespace websites, SEO, and AI-supported strategy for…
Dori Valerio It’s a new year and Minerva Strategies is excited to offer a new service to our clients: interim senior communications leadership. Read more to find out why this offering is critical to organizations in transition, how it can help build stronger teams and achieve your mission, and how to get started. Room at the top…
Sara Veltkamp Although a SWOT analysis is a common tool in our sector, it can often feel limiting, considering most of our clients are nonprofits operating in the social impact space. Many times, what our clients need is not a “competitive threat assessment,” but rather to understand how they fit into and support a broader ecosystem of…
marissa lea gaston Missed our latest newsletter? Subscribe at the bottom of the page to get news from Minerva straight to your inbox! Devotion in Despair Dear Reader, The breakneck speed at which we started this year hasn’t slowed down for a second. Every day, it feels like there is a new crisis demanding our attention, labor, and…
Our work as communicators is enhanced by the partnership of incredibly talented folks. Whether it’s collaborating with digital marketers, graphic designers, or video producers, our clients benefit from the expertise of our partners on a daily basis. One such organization is Cause Fokus: a social media firm specializing in brand and social media strategy for…
Every year, the Minerva Strategies team gathers in person to retreat, reconnect, and realign as a remote team spread across the country. Recently, our brilliant colleagues Crystal Isbell and marissa lea gaston brought us together in the historic city of Atlanta, Georgia, for a few days of collaboration and connection. Minerva’s retreats offer a meaningful…
I recently mentioned to a friend how great it is that Trader Joe’s is right across the street from the Spanish class I attend every Saturday. I can run into the store after class and buy tasty treats and cheap skin care products. She said, “Just so you know, Trader Joe’s supports Israel.” That gave…
Missed our latest newsletter? Subscribe at the bottom of the page to get news from Minerva straight to your inbox! Connection and Camaraderie Dear Reader, It’s safe to say that many of us are struggling to wrap our heads around this new year. Somehow, we’re only a month into 2025, but it feels like 52…