It’s a new year and Minerva Strategies is excited to offer a new service to our clients: interim senior communications leadership. Read more to find out why this offering is critical to organizations in transition, how it can help build stronger teams and achieve your mission, and how to get started. Room at the top…
Industry Insights
Sara Veltkamp Although a SWOT analysis is a common tool in our sector, it can often feel limiting, considering most of our clients are nonprofits operating in the social impact space. Many times, what our clients need is not a “competitive threat assessment,” but rather to understand how they fit into and support a broader ecosystem of…
marissa lea gaston Our work as communicators is enhanced by the partnership of incredibly talented folks. Whether it’s collaborating with digital marketers, graphic designers, or video producers, our clients benefit from the expertise of our partners on a daily basis. One such organization is Cause Fokus: a social media firm specializing in brand and social media strategy for…
Caroline Hall In this conversation about using AI for nonprofit communications, Jamie Lonie, founder of Amplifi Digital and Minerva’s Vice President Sara Veltkamp, discuss tools, ethical considerations, and practical use cases that nonprofit communicators can try to aid their communication efforts. This conversation has been streamlined using—you guessed it—AI. Sara: Hey Jamie, so glad we could talk…
I recently had the opportunity to represent Minerva Strategies at Philanthropy Northwest’s 2024 conference in Missoula, MT. I moderated a panel called “How philanthropy can lead the way on affordable housing” and the panelists were three brilliant folks: Kris Hermanns formerly of Evergreen Impact Housing Fund (EIHF), Michael Brown from Black Home Initiative, and Joel…
Joy Portella Change is hard for organizations. It can lead to disruption, anxiety, and low morale. Change holds the promise of improvement but often—in the throes of transition—that can be hard to discern. Minerva has had our share of changes this year and I can tell you: it’s not been easy. Change at nonprofit organizations is a…
Minerva Strategies is grateful to partner with professionals around the world to create impactful strategies and solutions for social impact organizations. These collaborations lead to innovative approaches and allow us to address our clients’ challenges more thoughtfully and effectively. We have the immense privilege of working closely with Poché Design Studio, a mission-driven studio founded…
Dori Valerio This piece is part of a series that builds on previous discussions, exploring how storytellers and communicators can approach inclusivity in their work. In our previous installments, we delved into participatory grantmaking and Design Thinking, both of which provide valuable models for communicators. Now, in this final piece, we explore how the principles of ethnographic…
Elise McGlothian We’ve permanently rolled out a four-day workweek at Minerva Strategies! As described in a previous blog post, we dedicated the first half of the year to a pilot phase where we explored a four-day week and our strategies for testing it with our team, assessing the impact on our clients, and thinking through whether this…
This piece is part of a series exploring how storytellers and communicators can approach inclusivity in their work. Late last year, we dove into how participatory grantmaking offers a model for communicators to follow. Below, we explore how Design Thinking offers a model for communicators to follow. In my final semester as a graduate student…