by Emma Trayte, Minerva Intern — I don’t buy the idea that my generation, and the upcoming Gen Z are more philanthropic or driven to save the world than past generations, although Forbes Magazine and the Huffington Post say we are. Giving back isn’t new. However, the opportunity to connect with people in…
Industry Insights
Minerva Strategies By Joy Portella, President, Minerva Strategies — Full disclosure: I’ve known Dean Owen for more than a decade. He’s been a colleague, a mentor, a client, and always a friend. Joining Dean “In Conversation” was a great excuse to have lunch and ask him about things we don’t usually have time to discuss: his career…
By Bhavani Giddu, CEO, Footprint Global Communications, New Delhi— “I was a nobody in my community. I was married off right after I finished tenth grade, and had two children. My life centered around my family and domestic work, until someone introduced me to the community of ASHAs (Accredited Social Health Workers). I took a risk…
By Joy Portella, President, Minerva Strategies — Kristen Tetteh is the director of communications at the Washington Global Health Alliance (WGHA), where she works to raise the profile of our state’s impressive global health community. Besides being one of the smartest communicators we know, Kristen also has the distinction of being a former Miss Washington,…
By Reshma Patel, Consultant, Health Division at Meropa Communications, South Africa— As I walked through the shiny glass doors, wet behind the ears, keen to learn everything there was about building relationships and executing perfect communications, I was ready to take on the world. How do these guys do it? That was the question I…
Happy Holidays, everyone. At Minerva Strategies, we feel the need to kick-back, relax, and stockpile the resolve we will need to go on doing good in a difficult political environment. We’re doing this the best way we know how – mining great stories for wisdom and inspiration. Here are three suggestions for good reads…
Sara Veltkamp By Sara Veltkamp, Account Manager, Minerva Strategies — We are a strategic communication consultancy and like other good groups who occupy this space, we believe that all clients, without exception, will be most effective if they follow these fundamental steps: 1. Outline communications goals that are informed by the overall organizational strategy; 2.…
By Sara Veltkamp, Minerva Strategies — The outdoor gear company MSR has just ended the active phase of their crowdfunding campaign to raise money to distribute their Community Chlorine Maker, a device that uses a car battery to turn salt and water into chlorine that can treat water from unsafe sources. We’ve been pleased to partner…
Working with nonprofits offers particular challenges and rewards. At Minerva Strategies, we specialize in collaborating with nonprofits and we partner with other like-minded communication experts who also want to serve the sector. We talked with John Chimmy, Partner and Director of Sales at one of our web development partners, Eat.Sleep.Work (ESW), to find out his…
By Joy Portella, President, Minerva Strategies — I attended DevEx World in Washington, DC this week, a conference with not-so-humbly billed itself “the global development event of the year.” That’s a bold claim, and the jury’s still out in my mind. For sure, DevEx World was radically different from other conferences of the global development…
Joy Portella