Minerva’s Spring Newsletter

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How are you filling the ocean?

Dear Reader,

Let’s face it folks: Things are not getting easier.

Against a backdrop of national leadership that is inept, pugnacious, and cruel, Minerva and our clients are making the best of hard times. Many days I’m left wondering how: How do we keep getting up and showing up? How does anyone have the energy to try bold, new things? How is anything making a difference?

Which leads me to Catholics. Not the Pope (bravo!) but a nun. Mother Teresa spent her lifetime tending to folks who were sick, impoverished, and cast aside by society. She had a lot to be discouraged about, but her persistence was unwavering (even if her legacy is somewhat complicated). Mother Teresa wasn’t going to wait on leaders, global institutions, or her own male-dominated and slow-moving church. She just got to work—and did it every day.

One of my favorite quotes from Mother Teresa is about the collective impact of small actions: “We ourselves feel that what we are doing is just a drop in the ocean. But the ocean would be less because of that missing drop.”

In this moment when dark times can seem overwhelming, I’m focused on the drops. And I’m pleased to share stories of Minerva clients and partners who do the same; cranking out those drops to fill the ocean, even if it takes a while.

Warmly,

Joy Portella
Founding Partner and President, Minerva Strategies 

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Are you set up for communications success?

Does your organization have the strategy, resources, and team for high-impact communications? Need a quick status check? Assess the strength of your communications with Minerva’s checklist!

Celebrating 3 years of groundbreaking legal efforts

Our client Rights4Children has spent the past 3 years advancing the rights of children in the U.S. Find out how a trio of brilliant, Black, women lawyers are building a movement to put kids at the center of constitutional law—read their new Impact Report.

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Realizing an ambitious plan for behavioral health care

Washington Thriving had a bold plan to improve behavioral health care for young people. Minerva helped them transform it into a compelling digital platform that advocates and decision makers are using to drive change across WA. Learn how.

M wears glasses and a striped shirt and smiles

Building websites rooted in trust and clarity


Our partner M Lopez at Howle Creative translates clients’ visions into smart, beautiful websites. Find out why she loves working with Minerva (The feeling’s mutual!), how she optimizes use of AI, and what’s next for Howle.

Both beautiful websites for Rights4Children and Washington Thriving’s strategic plan were built by M Lopez at Howle—thanks M!

About The Author

Joy Portella

Joy Portella

Founder and President

Joy leads the Minerva Strategies team, providing senior-level direction to every client. Her skills have been honed through more than two decades of experience helping organizations more effectively communicate with media, donors, policymakers and other key audiences.

Prior to establishing Minerva, Joy spent five years as director of communications at the international humanitarian organization Mercy Corps. She guided Mercy Corps’ messaging, media relations, and crisis communications, and traveled extensively to document work in global hotspots including the Horn of Africa, the Gaza Strip, and North Korea. Previously, Joy worked for a decade at leading communication firms – Burson-Marsteller, Ruder Finn and SS+K – in New York and Washington DC.