By Sara Veltkamp— I bought a book a few years ago called But What If We’re Wrong by Chuck Klosterman. This book has had an outsized impact on my life—especially since I haven’t even read it. In fact, I don’t know what it’s about or what spurred me to buy it in the first place. Simply seeing the binding of this book on my…
Client News
Sara Veltkamp By Sara Veltkamp— A lot of you have been reaching out and asking how the team at Minerva Strategies is doing. We’re not going to mince words: it’s been a challenging time. We like to hug and do best when spending time with the incredible people in our networks. Working from home, not seeing our families, friends, clients, and colleagues in–person has taken a toll on our well-being. Fortunately, we have incredible clients who are getting…
By Joy Portella, Minerva Strategies— My family has a saying: Everything’s better in baby. Usually we’re talking about animals and the idea is that people are much more fond of puppies and kittens than grown dogs and cats. But the idea certainly extends to humans and the concept that people are much more easily engaged around children’s issues—tragedies and triumphs alike—than adults’ challenges. So it shouldn’t be…
Joy Portella By Catherine Salgado, Minerva Strategies My first experience working on a rebrand was a great one. Early last summer, Minerva Strategies forged a partnership with the Seattle Milk Fund to create a new brand for their organization. Seattle Milk Fund has existed for more than 100 years and changing their brand was a hard…
Minerva Strategies By Joy Portella — The Minerva Strategies team talks a lot about food. We talk about our chosen food lifestyles, which makes for lively conversation when you’ve got a vegan, a quasi-vegan, and a Mediterranean diet devotee who’s married to a Keto devotee. We talk about how food impacts everything from the planet to…
By Joy Portella — In the US, pouring a glass of water is easy. Taking a shower is no problem. You don’t think twice about going to the bathroom: do your business, flush the toilet, wash your hands, and get on with it. Most of us take quality water, sanitation, and hygiene for granted. …
By Joy Portella Five years ago, I had a meeting that would change the course of Minerva Strategies. I sat across from Molly Carney, who had recently become the executive director of Evergreen Treatment Services (ETS). I could tell she was a stone-cold pro and scary smart. A former senior-level researcher at the…
By Sara Veltkamp, Minerva Strategies – I was recently in San Francisco to support our client The Stability Network with their national membership meeting. The Stability Network is a coalition of people who are in the workforce and open about their mental health conditions. They are working together to inspire and encourage others, and…
by Johnny Merolla The United States is the richest country in the world, yet over 40 million people struggle to bring food to their families. How can this be? The problem isn’t a lack of money or fertile land. The U.S. is one of the largest food exporters in the world. Yet in…
by Joy Portella The Sustainable Development Goals are a tough sell. It’s a great idea. The world agrees to a set of goals to end poverty, protect the planet, and ensure peace and prosperity for all. The goals are timebound, so they’re all supposed to be achieved by 2030. And they’re measurable so…