By Jordan Kercheval, Minerva intern— My diet used to consist of Kraft mac and cheese and corn dog baskets from the local bar in my college town. McDonald’s chicken nuggets? Give me a 20-piece. But then I started to pay attention to the ways diet interacts with some of our world’s most pressing…
The Goddess Speaks
By Joy Portella Five years ago, I had a meeting that would change the course of Minerva Strategies. I sat across from Molly Carney, who had recently become the executive director of Evergreen Treatment Services (ETS). I could tell she was a stone-cold pro and scary smart. A former senior-level researcher at the…
By Johnny Merolla Jordan Kercheval is Minerva Strategies’ winter intern. She is a Washington native and freshly minted Washington State University (WSU) graduate where she double-majored in marketing and public relations. The Minerva team is excited to have Jordan on board for the next couple of months to pick her brain about the freshest…
By Joy Portella This month Jeff Bezos announced that former Amazon Vice President Mike George would lead his Day 1 Academies Fund, part of a $2 billion effort to improve education and help homeless families. This is an important step in Bezos’ long-overdue maturation as a philanthropist. On one level, I’m happy to…
By Sara Veltkamp, Minerva Strategies — I’m not a particularly fearful person. I’ve been accused of being the opposite – doing things just for the sake of doing them without enough fear of the consequences. But a recent run-in with award-winning journalist Ira Glass revealed how fear has played a role in my decision-making, and…
The Minerva team partners with a network of global professionals to reach media and influencers in 30+ countries. This year we’ve worked with our partner Bashir Mraish based in Amman, Jordan who heads up his own communications consulting firm Bashir Mraish Consultancy. Minerva wanted to find out what it’s like to operate communications in complex…
By Johnny Merolla It’s been a few weeks since the midterm elections plastered our televisions, smart phones, and news feeds. A few campaigns stood out for their off-the-wall communication “strategies” like indicted California Congressman Duncan Hunter who falsely accused his opponent of being a terrorist or this video of Corey Stewart – the Republican…
By Sara Veltkamp, Minerva Strategies – I was recently in San Francisco to support our client The Stability Network with their national membership meeting. The Stability Network is a coalition of people who are in the workforce and open about their mental health conditions. They are working together to inspire and encourage others, and…
By Joy Portella Minerva’s long-time client the Institute for Health Metrics and Evaluation (IHME) cranks out comprehensive, almost real-time data to help people make better decisions about health policies, investments, and everyday choices. IHME has had a big month. Minerva’s Global Team partnered with them to roll out findings from two groundbreaking studies published…
by Johnny Merolla The United States is the richest country in the world, yet over 40 million people struggle to bring food to their families. How can this be? The problem isn’t a lack of money or fertile land. The U.S. is one of the largest food exporters in the world. Yet in…