What We Do

We have deep experience working with local, regional, and national media. The Minerva team is strategic about researching and pitching reporters to increase the likelihood of positive coverage for your organization. We also write and place opinion pieces.

Whether it’s a top-tier media article, a long-format policy report, or a brief social media post, we understand how to create and repackage quality content. We also work hard to determine the best ways for key audiences to engage with your content.

Whether you’re hiring for a senior communications role, managing an extended leave, or navigating growth, we provide interim communications leadership that brings strategic direction, steady guidance, and continuity when it matters most. Learn more about Minerva’s interim leadership.

No one wants to deal with a crisis, but everyone needs to be prepared for one. Minerva can help you anticipate crises, conduct rapid situation assessments, identify key audiences, plan crisis response scenarios, and monitor and respond to crises as they unfold. Crises can unfold quickly; strong and decisive communications are essential.

Traditional storytelling about underserved communities can contribute to harmful narratives that help perpetuate inequitable systems of power. We strive to bring in people who can add perspective to our work and collaborate with clients who embrace equitable practices and processes. We accurately portray difficult issues without tokenizing or minimizing the people impacted by them, and we work to root out our biases and conditioned ways of thinking.

We would be thrilled to lead your next workshop, training, or virtual event. The Minerva team encourages people who process information in different ways to contribute to conversations, learn novel skills, share their experiences, and interact with new ideas. This process opens pathways to creative solutions and ways forward.