What We Do

Being successful requires a plan. Minerva can develop a communication plan to support your mission, drive greater impact, and clarify the team resources you’ll need. A key part of this process is defining key audiences and what actions you want them to take. We’ll also identify strategy, tactics, timeline—and contingency plans—to give you a roadmap for success.

We have deep experience working with local, regional, and national media. The Minerva team is strategic about researching and pitching reporters to increase the likelihood of positive coverage for your organization. We also write and place opinion pieces.

Whether it’s a top-tier media article, a long-format policy report, or a brief social media post, we understand how to create and repackage quality content. We also work hard to determine the best ways for key audiences to engage with your content.

Traditional storytelling about underserved communities can contribute to harmful narratives that help perpetuate inequitable systems of power. We strive to bring in people who can add perspective to our work and collaborate with clients who embrace equitable practices and processes. We accurately portray difficult issues without tokenizing or minimizing the people impacted by them, and we work to root out our biases and conditioned ways of thinking.

We would be thrilled to lead your next workshop, training, or virtual event. The Minerva team encourages people who process information in different ways to contribute to conversations, learn novel skills, share their experiences, and interact with new ideas. This process opens pathways to creative solutions and ways forward.