Minerva’s Fall Newsletter 2023

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Every quarter, we send our Minerva friends and fans a letter with seasonal sentiments from a member of our team and news and articles we don’t want them to miss. Want to get our newsletters delivered to your inbox? Subscribe here.



Dear Reader,

When I look back on this past season, it’s hard to believe we’re already at summer’s end. Summer in Seattle extends far into September, and while I can appreciate this final stretch of longer days, I’m also acutely aware that we’re on the precipice of autumn. 

One of the many things I value about living in Seattle is the simple joy of experiencing all the seasons. The weather will never let you forget about the passage of time. It can be daunting to look ahead to a new season when it feels like one has just begun—but it’s something we all learn to hold.

Do you ever worry that you are spending too much time working toward your goals? That you’re not moving fast enough, even though you’re moving toward good things? I recently read a great response to this worry: “the time will pass anyway.” It’s a matter-of-fact reminder that it’s up to us to define the inevitable shortening of days and lengthening of nights. Autumn will arrive regardless of how we feel about it.

At Minerva, I’m often reminded that change is a welcome friend. Whether it’s pivoting a plan together with a client or embracing a new role, our work can only be accomplished through a willingness to live with uncertainty. To approach challenges as welcome opportunities for growth. I’ve been fortunate to work with a team and clients who value leaving space for the unknowable future.

It’s uncomfortable to live with the unknown, and yet it is the only way we can live.

As we approach autumn, I encourage all of us to think about the new season as an opportunity to lean into curiosity and one of my favorite Minerva principles: making time for yourself.  The time will pass anyway; how it passes it up to us.


Caroline Hall
Associate, Minerva Strategies 



Vice President and Partner Sara Veltkamp reflects on what makes our client relationships work. The truth is that a positive client relationship—like any good relationship—is a two-way street. Check out Sara’s tips and tricks for a well-oiled collaboration machine, and let us know what you do to make consultant-client relationships thrive!



The Seattle Foundation launched the Fund for Inclusive Recovery in 2021, responding to the challenges Black, Indigenous, and People of Color (BIPOC) communities have faced for centuries, exacerbated by the pandemic. Minerva was proud to lead communication efforts around the fund and its goals.


The Share Fund utilizes a participatory grantmaking model, with grants made by a Funding Committee of BIPOC individuals. Bridgette Hempstead, Funding Committee Member and Founder of Cierra Sisters, shares some of her lessons learned throughout this power-shifting process.







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About The Author

Caroline Hall

Caroline Hall

Caroline is passionate about culture and community. As an avid writer with an academic background in anthropology, she has entered the field of communication with the intention of centering people at the forefront.