Minerva Celebrates a Decade of Creating Positive Change

The Minerva team poss for a photo. Sara and Elise sit in beige chairs; Joy, Kayla, and Gaby stand behind them.

By Joy Portella

Minerva Strategies has reached an exciting milestone: we’re turning 10 years old! It seems like just yesterday that I started Minerva and it’s been so exciting to see the company grow and evolve into a first-class communications consultancy with amazing culture, mission, people, and clients. It’s everything I could have imagined…but much better.  

To celebrate our first decade, the Minerva team will undertake endeavors that are both fun and substantive. We’ll reflect on how far we’ve come and tackle hard questions about where we’re going. We’ll talk to clients and partners about our principles and how they’re shaping our company culture. We’ll even get the team together in person, have a party, and pop some champagne. 

One of the changes you’ll notice during our birthday season (because when you turn 10, you need a whole season) is that Minerva Strategies has a fresh look. Our friend and partner Akiko Baron designed a gorgeous, limited edition take on our logo. The Goddess Minerva iconography stays the same but now she’s sporting a bold “10 years” banner. You’ll see this version of Minerva showing up on our website, social media platforms, and other places where the Goddess likes to roam. 

The Minerva Strategies logo with an orange banner that reads "10 YEARS"

While Minerva has a fresh look, her character remains steadfast. Known for her wisdom and fierce protection of allies, Minerva’s qualities infuse all aspects of our team’s work. Like the Goddess Minerva, our team exists in an often brutal, unkind, and inequitable world. But here’s where our paths diverge with mythology. Using all of Minerva’s best qualities, we want to change that world, not uphold it.   

We’re ready for the next 10 years. I hope you’ll join us.

About The Author

Joy Portella

Joy Portella

Founder and President

Joy leads the Minerva Strategies team, providing senior-level direction to every client. Her skills have been honed through more than two decades of experience helping organizations more effectively communicate with media, donors, policymakers and other key audiences.

Prior to establishing Minerva, Joy spent five years as director of communications at the international humanitarian organization Mercy Corps. She guided Mercy Corps’ messaging, media relations, and crisis communications, and traveled extensively to document work in global hotspots including the Horn of Africa, the Gaza Strip, and North Korea. Previously, Joy worked for a decade at leading communication firms – Burson-Marsteller, Ruder Finn and SS+K – in New York and Washington DC.