Creating Messages that Resonate: What Words to Rioters Can Teach Strategic Communicators  

By: Elise McGlothian—   What does it mean when the President says, “Go Home. We love you. You’re very special” to the rioters trying to tear down the U.S. government?   This was the question I posed on my personal Facebook page, alongside anxiety, as a mob stormed the U.S. Capitol Building. Earlier that day,…

Read More about Creating Messages that Resonate: What Words to Rioters Can Teach Strategic Communicators   Elise McGlothianElise McGlothian

New Year’s Resolutions: It’s a Process

By Sara Veltkamp—   Another January has arrived, and it’s a special one. The consensus seems to be that putting the dumpster fire of 2020 behind us is a wonderful thing, though the jarring riots and takeover of the Capitol building last week suggests that we can’t expect turning a page on the calendar will solve our problems. The shapeless, melted mass filled with smoldering…

Read More about New Year’s Resolutions: It’s a Process Sara VeltkampSara Veltkamp

My Time as Minerva Intern, Grad Student, and New Mom—reflections from a Busy Fall

By Rachel Yang—   We are so thankful for Rachel’s persistence and sharp reporter instincts that she brought to the Minerva team this fall. We aren’t sure how she managed to be a new mom, University of Oregon grad student, and Minerva intern, but we are glad she did. If you want to learn more…

Read More about My Time as Minerva Intern, Grad Student, and New Mom—reflections from a Busy Fall Minerva StrategiesMinerva Strategies

War Metaphor—what Is It Good for? 

By Sara Veltkamp—    We cannot fight a war against COVID-19. It’s a virus and the unfortunate people—or maybe we should call them Trojan Horses?—who have the virus are not our enemies. Similarly, we cannot go to battle with drugs, crime, cancer, or Christmas.     None of these social challenges (excluding Christmas) have a cohesive strategy for domination, leadership, or even sentience. In other words, we have no enemies to attack. So why, when we’re attempting to change behaviors,…

Read More about War Metaphor—what Is It Good for?  Sara VeltkampSara Veltkamp

Pulling Back the Curtain – Tips for Communicating Study Findings

For the last decade, I’ve had a foot in two very different camps: scientific research and strategic communications. While my career got its start in the latter, the allure of health research and the potential to use evidence to improve systems pushed me to return to school for a Master of Public Health (MPH). While…

Read More about Pulling Back the Curtain – Tips for Communicating Study Findings Kayla McMenaminKayla McMenamin

An Impactful Journey: From Journalist to Mental Health Therapist —in Conversation with Cheryl Aguilar

  Cheryl Aguilar  is the founder and lead therapist of Hope Center for Wellness, a multicultural and bilingual mental health practice focused on holistic healing of individuals and communities. She works with youth, young adults, adults, and families, and she specializes in working with immigrants and refugees. Before embarking in social work, Cheryl worked in journalism,…

Read More about An Impactful Journey: From Journalist to Mental Health Therapist —in Conversation with Cheryl Aguilar Minerva StrategiesMinerva Strategies