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Communications Checklist

Assess the strengths of your communications!

Is your organization just getting started, working on strong foundations, or making the most of all your communications opportunities? Check the boxes that apply, fill out your email, and we will get back to you with your results!

Read carefully and check all that apply.

We have strong organizational messaging.

Our organizational messaging could be easily understood by non-expert audiences.

Everyone at the organization can describe what we do and why it’s important—in basically the same way.

We have a communication plan.

Our communication plan includes goals and measurable objectives that help us achieve our organization’s strategic priorities.

Our communication plan includes metrics or KPIs that we measure at least quarterly.

We have clearly mapped our 1-3 key audiences.

We understand who our peers or competitors are and how they talk about their work.

Every communication (social media post, email, media pitch) put out by our organization helps achieve our communication goals.

We have a staff member or external strategic support dedicated to developing or managing the communication plan.

We have staff members or contractors who can implement the communication plan.

Our staff members have opportunities to learn and grow in their communications expertise.

We have a CEO or Executive Director who values strategic communication.

We have a dedicated communication budget that meets the needs of our organization.

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Minerva Strategies LLC
P.O. Box 17201
Seattle, WA 98127

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