Celebrating 20 Years of Invention

By Joy Portella, President, Minerva Strategies—

Recently, Minerva Strategies helped our client The Lemelson Foundation celebrate their 20th anniversary in Washington, DC. It’s always rewarding and exciting to work with a client through a major milestone, but this was more than just a birthday party; it was an opportunity to bring together generations of inventors from across the globe.

With our partner Brotherton Strategies, Minerva has been improving the communications efforts of the Foundation for two years. During that time, I’ve learned a tremendous amount about how inventors can boost economies and solve pressing human needs, and what kind of support systems they need to succeed. I’ve also been inspired and amazed by how the mind of an inventor works – the insatiable curiosity, the determination to “fix” things, and the tireless search for innovative solutions.

During this anniversary year, we had the opportunity to contribute to a content series called “20 Big Ideas,” which highlights 20 of Lemelson’s most remarkable grantees, sub-grantees, and ideas that have promoted invention to improve lives. We’ve also helped shape the 20th anniversary celebrations, which consisted of a day of panels, invention spotlights, videos, and networking.

You can check out more details of the anniversary events on The Lemelson Foundation’s website. Be sure to check out the Foundation’s 20th anniversary video below, and get ready to be inspired by invention!

YouTube video

About The Author

Joy Portella

Joy Portella

Founder and President

Joy leads the Minerva Strategies team, providing senior-level direction to every client. Her skills have been honed through more than two decades of experience helping organizations more effectively communicate with media, donors, policymakers and other key audiences.

Prior to establishing Minerva, Joy spent five years as director of communications at the international humanitarian organization Mercy Corps. She guided Mercy Corps’ messaging, media relations, and crisis communications, and traveled extensively to document work in global hotspots including the Horn of Africa, the Gaza Strip, and North Korea. Previously, Joy worked for a decade at leading communication firms – Burson-Marsteller, Ruder Finn and SS+K – in New York and Washington DC.